£500 for landlords who say nice things about letting agents

Rightmove has launched a campaign called “The Game Changers” to highlight the valuable work of letting agents. Over the next few weeks, it will collect positive stories from movers and landlords about their experiences with agents. Six winning stories will be chosen by a judging panel, and the agents involved will be featured in a national summer marketing campaign and receive prizes. Movers and landlords who submit winning stories will receive a £500 gift card.

The campaign encourages recent movers to share their experiences via Rightmove’s website, newsletter, and Instagram. Stories must be from January 2024 onwards and will be verified with agencies. Christian Balshen, Rightmove’s director of agency partnerships, emphasizes the professionalism and hard work of agents, aiming to remind people of their contributions to the property sector.